Andrew Fisher investigates the underworld of corporate cult beliefs ...
You probably won't have heard of McBride. No, not the Brown-era spin doctor, rehabilitated by the greater depravity of his No10 successors, but a UK company that shares the name.
McBride - a UK producer of household cleaning products - has exposed itself today as yet another devotee of the neo-pagan dogma that dominates corporate Britain.
Today, the BBC reports that 'McBride set to cut 400 UK jobs' - a quarter of its total UK workforce - and bringing savings of £12 million - necessary the article explains due to "worsening conditions in the UK retail sector" ("what about my recovery?", interjects George Osborne to laughter).
McBride's chief executive, Chris Bull, told the press "We are announcing a robust plan that will help restore our UK profitability". So workers are being sacrificed because the company is making a loss, the reader would assume.
But, no! The BBC ends the article by stating: "In February, the firm reported a pre-tax profit of £3.7m for the six months to the end of December 2013". So profits of £20,218 a day and workers must still be sacked?
To the uninitiated in corporate rituals this must seem dreadfully unfair. But to the true believers of Britain's corporate neo-paganism - who will sacrifice anything to keep happy the director and shareholder Gods - workers are like lambs to the altar.
- Andrew Fisher is author of The Failed Experiment ... and how to build an economy that works